If we could sum up the state of the global drilling industry in 2016 with one word, what would it be? First, sticking to one word is asking a lot of a blogger, but if I have to choose then it’s really not that difficult.
Every day we’re challenged to create products that help our customers solve problems. It’s a worthy challenge to build new things, and it’s an even worthier (is that a word?) challenge to make new parts that don’t cost an arm and a leg; figuratively and literally speaking, of course.
However, through the challenges with which we’re faced on a daily basis, we’ve actually managed to not only maintain a solid reputation, we’ve actually improved our reputation in the eyes of our customers, our colleagues, and, yes, our competition.
There’s two areas we focus on when it comes to building our reputation in the drilling industry.
Real Examples of Good Work. Not to be confused with testimonials (we’ll get to that), above everything else, the best way to create and maintain a rock solid reputation is to help people. Do good work. Solve problems. One of today’s biggest challenges for OEM’s and drilling contractors is to get the job done within a strict budget, so if we can help facilitate that process with an attachment that doesn’t break the bank, then the customer is happy and word travels. Which brings us to…
Word of Mouth. Do a good job and people will talk. This is where your testimonials live – on the tongues of satisfied customers who will return to your shop in a heartbeat if they need something else. The drilling industry is about tangible work done in physical locations throughout the world, but a lot of the talk happens in the digital market. This is why when we’re looking for content for the blog, it’s not that hard to find!
The Little Things. Alright, full disclosure: the little things count for a lot regardless of the industry you call home. In our industry, it’s always nice to work with OEM’s, contractors, and large corporations that value honesty, transparency, and approachability. Most of our work happens as the result of simply asking questions and making unique requests. In fact, that’s how our partnership with Dando began.
Fulfilling Atmosphere. The oil and gas industry has always experienced a large degree of turnover. New recruits are hired, they learn, they excel, and then they move on to roles with greater responsibility. And like customers, men and women working their way up through their career will talk about former employers whether their experience was positive or negative.
Professional Support. One way to attract and keep skilled workers is to provide professional support and a good work/life balance. Your market might require seasonal work, so there’s a busy season and a slow season. Even if you’re working in South America or a location without a fluctuating climate, it’s important to provide resources and certification to employees so they can improve and, ultimately, help the company improve.
Creative Encouragement. People do better work when they feel a sense of ownership. Building pride into your career is important for employees to stay engaged with the work and, in turn, better work is created. This means that sometimes people will need to take creative risks in order to achieve success. Foster this. Encourage ambition, even if it means you’ll end up losing your employee to larger roles.
Because once they’re there, they won’t forget where they came from.